Taking into consideration the needs of non-human stakeholders as we design products and services might still come as a shock. We will explore and normalise this novel approach. During the talk, you will learn how to enter the new enchanting world of ecosystem centred design.
User Centred Design (UCD) and Human Centred Design (HCD) have revolutionised the way we design solutions for those who pay for them at the counter. Nevertheless, our methodology, tools, performance indicators do not account for the cost all of us are paying for the use of those solutions. All of us meaning — biocenosis and biotope, both animate and inanimate nature — forests, humans, desserts, birds, seas and rivers.
Over decades if not centuries, people have been exploiting human and non-human ecosystems without giving a thought to the long term consequences of the approach aimed at meeting the needs of human end-users of commercial products and services. Luckily, we have achieved a higher level of awareness, and it’s time to act on it!
We will analyse several market examples to see that ecosystem-centred design is not a revolution, but a necessary evolution.
● Get to know real-life cases of tactics behind ecosystem-centred design’s business implementation.
● See examples of products designed with human and non-human stakeholders in mind.
● Discover the stages in a product life-cycle where product-owners can introduce improvements to minimise the environmental footprint.