Have you ever questioned where your clothing items come from, who made them, and what materials were used? MUD Jeans, one of the world's first B Corps and a pioneer of the 'Lease a Jeans' circular business model since 2012, urges you to ask these questions. Considered the most sustainable jeans, they are also consciously created from 40% post-consumer waste, using an innovative approach to reusing materials and a commitment to ethical production. By making consumers aware of the environmental impact of their purchases, MUD Jeans aims to inspire better decisions. Discover the case study of a company that has successfully implemented a mission for a cleaner, greener, and more ethical fashion world.