How to create a product-user relationship and turn it into a sustainable market value.
Bialetti coffee makers, pottery from Bolesławiec, your
grandma’s ring, a Rolls Royce and a wicker basket from Nowy Tomyśl. All these
products have in common their functionality, timelessness and cultural and
emotional value. These features make
them universal and, therefore, more sustainable than seemingly revealing
innovations.
Based on the publications of Jonathan Chapman
and Don Norman, market and social examples, and professional and academic
experience, together we will reflect on building brands based on design ethics
for longevity, see how and why to implement products that users can relate to
emotionally, and discuss how strategic consideration of longevity in the
product life cycle can positively impact brand development.● Learn how to create a relationship between the product and the user.
● Figure out how to turn these relationships into sustainable market value.
● Explore how to build brands based on design ethics for longevity.