Let’s get back to the basics: circularity is primarily about using existing products for as long as possible and reducing the need for “new” ones. This popular strategy can transform the clothing industry into a more socially responsible business and reduce waste. 

According to the European Union assumptions, circular strategies in the fashion industry are to include innovative waste management methods that allow for the re-circulation of raw materials of the highest quality. New sustainable solutions are also intended to enhance work attractiveness in the clothing industry. 

At the same time, some companies treat circularity as justification for producing more and more clothing, which often ends up as low-value, non-recyclable textile waste.

The garment industry is infamously at the forefront of the most polluting and harmful sectors. On the other hand, every week passes with a brand, manufacturer, or start-up offering pilot projects and new eco-friendly solutions.

Some changes will be possible only after legislative changes and the introduction of stringent restrictions. Others are growing organically. There is no doubt that circular fashion is here to stay as the main direction of development in Europe and the world.