This is a unique story about the power of values in business. About the transformation of a traditional business into a sustainable one on the example of a Polish company from the food industry.
Can you make a profit if you stop using animal products? Is the transformation towards plant-based production a utilisation of commercial potential or rather a bold decision based on one’s values? Can responsible local businesses conquer global markets? The creators of the Góralskie Kokosy film, which tells an amazing story of the transformation of a multi-generational, family-owned dairy company from Szaflar in the Polish region of Podhale, will answer these and other questions.
The company, formerly known as Jogurty Magda, now as Magda Roślinna has undergone several changes. The decision to stop using animal products has strengthened the company’s position. Currently, the company runs a sustainable business according to the owners’ values and successfully operates in foreign markets. It is a perfect example that following your inner compass allows you to achieve outstanding results.
● See that even the most traditional and conservative business environment can be persuaded to change and incorporated into the process.
● Check whether it is worth putting all your eggs in one basket and whether being true to your values increases your chances of success.
● Find out what succession in business really is and see that it’s not only the transfer of power but sometimes a complete transformation.
● Learn about examples of responsible profit generation.