centrum designu

Design talks Business Conference

Discover challenges and opportunities for blue (maritime-led) and green (ecological, environmentally-friendly technologies-led) sector, strategically address the deep needs of a dynamically evolving consumers and get to know how to search, build, try and learn from mistakes. Instead of generating hundreds of ideas, pay attention to the reality that surrounds you - the voice of clients, implemented projects, and topics of meetings in the company. Start with us during Design talks Business Conference 4th and 5th of April in PSTP Gdynia.

In a surplus economy, we cannot just produce yet another products or services. Today it is all about designing the right solution - the one which can strategically address the deep needs of a dynamically evolving consumers. During international event - in the center of our attention we will put green and blue sector. Ideas we share will be useful also for wider business perspective. The right solutions are rarely revolutionary, they take on the form of evolution much more often - we start to do things a bit differently. Numerous small changes constitute the sum of an important transformation. Start with us!

During KNOW-HOW BLOCK you will deal with questions like
·  How to develop products using value proposition based approach? 
·  What are current social and consumer trends that create new business potential? 
·  Where to find business opportunities based on already existing assets and expected consumer value?

During CREATIVE SPRINTS you will learn:    
·  How to collect information about the current state of the service provided by the organization? 
·  What practical methods and tools can you use while dealing with trends and designing a business model ready for the uncertain tomorrow? 
·  How to build prototypes of a user-centric products and services?   

Your benefits as participant? 
·   extend your own qualification towards design thinking, system design, and user-centric design 
·   creative, innovative learning approach – learning by doing 
·   tools and methods that are easy to apply in your daily work 
·   methods are universally applicable to (nearly) any industry or product 
·   learn with and from others (interdisciplinary approach) 
·   connect to other experts from different industries, positions and business areas 
·   international networking with entrepreneurs from Germany, Sweden, Lithuania and Poland

The goal of the Conference is to improve the competence of enterprises from the traditional sectors through cooperation with creatives and qualifed experts (Change Pilots, Greenhat Innovation and Fuzers). 

Check out the Agenda
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WHO CAN PARTICIPATE
If you are a start-up, SME, business model developer or entrepreneur that represents: 
traditional sector (maritime transport, shipbuilding, production of renewable energy, marine tourism) 
creative sector (design, architecture, marketing and advertising, software development, game design) 
·   professional product designer 
·   developer
·   engineer
·   teacher, design lecturer
REGISTER HERE!

It is possible to obtain reimbursement of travel and accommodation for participants from Germany, Sweden and Lithuania. In this topic, please contact the Project Partners.  

If you do not meet the above criteria and you are interested in implementing innovations and want to know how to implement design thinking practices and take advantage of the opportunities resulting from intersectoral cooperation.
TAKE PART IN THE OPEN PART - REGISTER HERE!
  
Remember to add Your company to the project map. 
If you represent the traditional sector, go here.
If you represent the creative sector, go here.

In case of any doubts related to Your sector membership – please call or email us: Karolina Skrzypik  +48 58 88 08 217, k.skrzypik@ppnt.pl    

The event is held in English, free of charge.
By subscribing to an event, you agree to the terms contained in the regulations.

when: 4th and 5th of April 
where
: PSTP Gdynia, building III , al. Zwycięstwa 96/98, Gdynia

Activity within the EU-project Creative-Traditional Companies Cooperation which is supported by the INTERREG South Baltic Programme (2014-2020).

SPEAKERS:
Change Pilots
Henryk Stawicki: Helps organizations create products, services and brand scenarios based on design strategies. As a co-funder of design consultancy Change Pilots he offers a unique point of view as both strategist and designer capable of creating measurable, novel solutions. Always brings multicultural perspective thanks to years of practice abroad including New York and London and such organizations as Parsons School of Design and IDEO. Member of Service Design Polska team, Gdynia Design Days Advisory Board and Cohabitat Foundation Board. Facilitates courses on Human-centered Design, Design Thinking and Design Management at the School of Form.  
Justyna Turek: A designer, researcher, and initiator of the ideas. Creates processes, experiences and visual systems that allow brands, organizations, and events to communicate consistently the value offered to their users. She gained her experience working in design studios, design centres & cultural centres in Paris, Helsinki, New York, and Lodz. During the year, she travels around the world several times to gather inspiration and knowledge about changing societies and cultures. Passionate about sustainable development, human-centred design, and mindfulness. Co-founder of Change Pilots design consultancy and Cohabitat Foundation board member.   
Maciej Otrębski:
Maciej likes it when people wear smiles, things look good, words read well and smart ideas shine. He helps companies, start-ups and non-governmental initiatives to bring their value to the light. On daily basis, he supports food industry companies in the process of adapting to plant-based eating megatrend. Maciej is passionate about: doing it yourself, sharing economy and bicycles of all kind.
Martyna Zimorska: Psychologist, psychotherapist and TEDxer in her free time. She works clinically with a wide diversity of people who struggle with social exclusion. An active member of TEDxKraków team, where she is responsible for the creative content of events and workshops. She loves to travel, sometimes also to unconsciousness. 

Fuzers
Katarzyna Michalak
: Design Researcher. Passionate about research. She likes to plan them and select the appropriate methods and tools, repeating from time to time that research is an invaluable source of knowledge about users and thanks to them you can get to know different perspectives. In her opinion, combining methods, techniques and research tools is the key to success. She is not afraid of an unconventional approach. So far, she has carried out qualitative marketing research (IDI, FMG), among others for nocowanie.pl, BGŻ BNP Paribas, Eurobank, mBank, Grupa Pracuj and Ministry of Technology and Entrepreneurship. A graduate of Consumer Intelligence at PTBRiO (former School of Market Research), where she broadens her knowledge of the research area.
Krzysztof Ożóg: Service Designer Krzysztof conducts comprehensive activities, as part of which he not only creates new solutions and improvements, but also educates project teams. Activates the team from the first meeting. Later, the energy gradually increases. At work, he focuses on a deep understanding of the client's business and strategy as well as the needs of his users. Previously, he carried out projects in the area of Service Design Thinking and Customer Experience, among others for mBank, Santander Consumer Bank, BGŻ BNP Paribas, IKEA, Tauron Dystrybucja. Krzysztof also shares his knowledge during the conference (including POLISHOPA Design Thinking Conference 2018, Crash Mondays). He is a member of the Service Design Network, as part of which he constantly broadens his knowledge and follows the latest trends in the area of designing services and experiences. Krzysztof is a volcano of energy. Everyone who has had the opportunity to participate in his processes, trainings and workshops knows this. It infects you with enthusiasm and is an inexhaustible source of ideas and inspiration for changes and improvements. In addition, he claims to be a minimalist, although he collects on the desk a lot of cards with notes and a few balls "to focus on". Privately, he is passionate about coffee and matches, as well as a lover of Japanese martial arts .

Greenhat Innovation
Rafał Kołodziej: Founder and leader of Greenhat Innovation. Specializes in strategy design, service design and futures thinking. As a part of Greenhat team, he carried out strategic projects for clients such as Allegro, ING Bank, BZ WBK, Raiffeisen Polbank, Ergo Hestia, Amica Wronki, Patent Office, Endo, PKP Energetyka, Silesia Design Cluster, Otomoto, Polpharma, Tatra National Park, SWPS University, TFI BZ WBK, Allianz, VOX Depots, YES, SELENA, PZU, mBank. He is a co-author and leader of postgraduate Service Design studies at the SWPS University, at which he facilitates workshops and conducts lectures on co-creating value propositions and business models.

Agnieszka Gliszczyńska: Designer at Greenhat Innovation. A graduate of Cultural Studies at the Adam Mickiewicz University specializing in intercultural communication. She completed Service Design post-graduate studies at the SWPS University and Business Communication at the University of Economics. For three years she worked at McKinsey & Company, where she planned, designed and facilitated trainings and workshops across Europe and America and implemented training processes for consultants in the areas of UX design, digital business transformation and agile project management. At Greenhat Innovation - in addition to planning and facilitating client workshops and concept sprints - she led the team responsible for creating a new communication strategy for the city of Bielsko-Biała.